Home > Valju
— Valju
Jobs for the future: Valju is a job platform that uses an analysis of personal values to match employees with a suitable company in the social sector. The aim is to create positive effects for individuals and the businesses.
My Responsibilities
Context
Strategic Design @ HfG Schwäbisch Gmünd
Team
Mona Konietzny
Patrick Muchowski
Vanessa Kammerbauer
Duration
5 Months
Counseling
Prof. Niki Reichert
Thomas Schönweitz
Project focus
Problem
With megatrends like New Work rising — How can we help people find work that is fulfilling for them?
Megatrend "New Work"
42% of German employees see work as an opportunity for self-realization
Companies must increasingly strive to recruit qualified employees
Increasingly free choice of jobs for employees
What makes work meaningful?
We examined psychological research on motivation and self-actualization. We discovered, that motivation and fulfillment are closely linked to a person’s values.
Key Findings
❶
Self-realization is closely linked to intrinsic values
❷
Many people don’t know their intrinsic values
Values can be categorized into extrinsic, neutral and intrinsic values. Especially intrinsic values seem to have a significant impact on job satisfaction and personal fulfillment.
Discover your own values — scientifically proven
Since many people are unaware of their own values, we wanted to start by helping users discover themselves. With the already existing Portrait Values Questionnaire you can explore your own values on the basis of 40 questions. We included the questionnaire so that it is easy to use and can be integrated into the Valju platform.
Your personal value profile
As a result of the questionnaire, users receive a personal value profile that shows their most important values. This profile is the basis for the matching process with companies.
Who can benefit from our platform?
❶
Career starters
❷
People willing to change jobs
❸
Reflective professionals
❹
Employers
Value matching
The platform matches users with companies based on their values. The matching process is based on the values of both parties, ensuring a good fit.
Challenges
❶Social Focus vs. Business Model: How to create a sustainable business model for a social platform?
❷Estimating realistic user numbers and potential revenue streams
❸Balancing intrinsic and extrinsic values in the matching process
Learnings & Successes
❶User Testing at Fraunhofer IAO provided valuable insights into user needs and expectations.
❷Working in an interdisciplinary team enriched the design process and provided diverse perspectives.
❸Diving into psychological topics like motivation and values I especially enjoyed.
Process
Learn more about the design process
❶ Research New Work
We started with a comprehensive research phase to understand the megatrend "New Work" and its implications for the future of work. We also explored the community engagement, meaningful work and job satisfaction.
Group Research
How might we assist employees in different phases of their professional life?
❷ Synthesis: Target Group & Personas
Based on our research, we defined the target group and created personas to guide the design process.
❸ Business Model
We developed a business model that balances the social focus of the platform with a sustainable revenue model. We explored different revenue streams and user acquisition strategies.
❹ Testing @Fraunhofer IAO
We conducted user testing at Fraunhofer IAO to test our design concepts and gather feedback from potential users. The feedback helped us refine our design and ensure it meets user needs.
Design Iterations & Improvements
— Wanna work together?